Net Sales

Philosophical Vision

This metric reflects our belief in location-level accountability and transparency in customer engagement. By measuring active customer counts per unit, operators gain a tangible understanding of how each location is performing relative to expectations and peers.

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Definition

Active Customers: A customer is considered "active" at a location if they have completed at least one transaction or appointment within the reporting period.Location: A physical unit or service center where business is conducted.

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Metric Formula

Active Customers = COUNT(DISTINCT customer_id)WHERE transaction_date BETWEEN start_date AND end_dateAND location_id = [location]

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Example

Soho	243	2025-08-31
Flatiron	195	2025-08-31
Tribeca	221	2025-08-31

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Annotation

• Customer ID must be linked to a valid service or sale within the defined timeframe.

• Customers counted more than once if active at multiple locations.

• Cancellations or no-shows do not count as active participation.

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How to Use

• Benchmark performance across units.

• Identify underperforming or high-performing locations.

• Pair with staffing and cost data to analyze efficiency.

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Tags

reporting core metric unit economics location-level