Visit Frequency
Philosophical Vision
This metric reflects our belief in
Definition
Active Customers:
Metric Formula
Active Customers =
COUNT(DISTINCT customer_id)
WHERE transaction_date BETWEEN start_date AND end_date
AND location_id = [location]Example
Soho
243
2025-08-31
Flatiron
195
2025-08-31
Tribeca
221
2025-08-31
Annotation
Customer ID must be linked to a valid service or sale within the defined timeframe.
Customers counted more than once if active at multiple locations.
Cancellations or no-shows do not count as active participation.
How to Use
Benchmark performance across units.
Identify underperforming or high-performing locations.
Pair with staffing and cost data to analyze efficiency.
Tags
reporting core metric unit economics location-level
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